The question of expertise in reporting

Mizzou News Reporting (J7450), Reflections

Today, in lecture, Katherine Reed (who, presumably, is reading this) mentioned something that stuck in my brain. Two common complaints she receives: Missourian reporters either were wasting a source’s time, or seemed uninformed on a subject.

I recognize that these sources are a part of our audience. I recognize that their credibility and negative view of us matters, should we come off as unprepared or lacking in readiness for a given interview. As a valuable member of the community, their word will spread. Yet I worry about managing perceptions on the part of sources to such a degree.

To come off as dumb to a given source doesn’t bother me—if anything, it often results in quotes wherein they walk me through technical terminology step-by-step, which can be super valuable. At times, a perception of “normie-ness” from a source can be an asset. I’d argue even that coming off as unintelligent or uninterested can, at times, lead to a better result with better verbiage on the part of a source. It can lead, in other words, to a better story for the reader.

That said, I don’t think that’s what Katherine was getting at. For certain, it’s true that a lot of people don’t really want to waste their time answering questions that a reporter should have answered themselves. Yet is asking questions to reach a deep understanding of an issue not what we do? Should we not sometimes push people to minor annoyance intentionally, even if it results in some awkwardness or even a negative interpersonal relationship? It’s an interesting thing to think about.

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